Making the future of
digital marketing

A REALITY.

technology.
insight.

EXPERIENCE.

magic.

We create Living Products™ to help brands and customers interact
and build meaningful relationships.

technology.
insight.

experience.

magic.

We create Living Products™ to help brands and customers interact
and build meaningful relationships.

technology.
insight.

experience.

magic.

We create Living Products™ to help brands and customers interact
and build meaningful relationships.

Customer Interaction

We’ve pushed through disappointing customer engagement to a magical place. A place called Customer Interaction. Where customers can touch, hear, even taste your brand.

Living Products™

We partner with creative agencies and challenger brands. Together, we bring products to life and delight customers with an interactive brand experience. We call these Living Products™.

Customised Datasets

A Living Product™ can provide specific customer data to drive business development in a profitable direction. All while fostering brand loyalty and increasing your bottom line.

End to End

Does it sound a bit complex? That’s why we’re here. As your tech partner we have the insight, technical skills, and experience required for flawless execution. 

What We Do

Watch as we share what Living Products™ are and outline the measurable benefits of Customer Interaction*. Benefits like brand loyalty, increased profit, and custom datasets.

*a magical place beyond disappointing customer engagement.

How We Do It

Watch how we partner with creative agencies and challenger brands to push beyond engagement and achieve Customer Interaction.

Connected Product. Multi-Channel Campaigns. Measurable Results.

Working with Mystic Pants

As your tech partner our approach is tailored to your project’s unique requirements. Here’s an example workflow that starts with an initial chat and extends beyond the launch of a Living Product™.

Let’s Chat
Meet us for a drink, visit our office, invite us aboard your yacht. This is an opportunity to say hello and learn how we might work together. You may need help fast or you may not have a project yet.
Let’s Plan
Together, we define the purpose, design, and outcomes of your Living Product™. We then produce a feasibility report and high-level functional specifications while your creative agency plans a multi-channel campaign.
Let’s Build
We take care of the product development and testing and keep you well informed as your Living Product™ is brought to life. Our team has the insight, technical skills, and experience to prototype, test, and manufacture at scale.
Let’s Interact
The time has come to unleash the MAGIC of Mystic Pants. In partnership with your creative agency we will place your Living Product™ directly in the hands, homes, and hearts of your customers.
Let’s Maintain
Our product management platform reports data-driven metrics from launch onward. Success is measured in business-critical insights and the deep, crush-like bond customers form with your brand through their Living Product™ interaction.
ben-kaufman
Ben Kaufman
CMO at BuzzFeed

We recently completed a 9,000 unit IoT build-and-deploy project with Mystic Pants in just 8 weeks. These guys really know their stuff. (Their) product device management capabilities were critical in streamlining our factory processes and getting our product tested and pre-configured for shipping.

don-collins
Don Collins
Co Founder & COO Accusense

(Mystic Pants) took our product from hardware prototype to working demonstration in an afternoon. I can’t stress enough how great it is to work with an IoT platform that solves real world problems and really works.

marla-bogarts
Marla Bogarts
Head of Operations at Toymail

Mystic Pants has been pivotal to our product development at Toymail over the last 12 months. Their understanding of the IoT space and their dedication to getting the job done has been profoundly valuable to us in the development of our firmware and completion of our factory processes for the Toymail product.

Living Products™ by Mystic Pants

We partner with challenger brands and creative agencies to create connected products that delight customers with interactive brand experiences. We call these Living Products™.

How? Well, we don’t simply insert a chip in a product and pat ourselves on the back. It’s much more exciting and MAGICAL than that.

 

Here are some projects we brought magic to.

Talkies™
Talkies™

We partnered with Toymail on the product development of their TalkiesTM connected toy product. Our end to end approach ensured a smooth product development journey from start to finish.
Talkie by Toymail was designed as a plush toy that enabled caregivers and young children to communicate when apart. Mystic Pants were recruited to transform the Talkie into a Living ProductTM. Each Talkie needed to receive and send messages across Wi-Fi, have a secure connection with its app, function reliably around the world, deliver downloadable content like stories and music, and have access to cloud storage.

Tasty One Top
Tasty One Top

The Tasty One Top is a smart appliance designed to pair with the Tasty recipe app. When paired with its app, the One Top becomes a Living ProductTM and automatically cooks any selected meal adjusting its own temperature and settings.
Mystic Pants were recruited to improve the user experience (UX) of the One Top product. Each One Top induction cooktop needed to seamlessly connect with the One Top app, have social functionality, and serve data-based recommendations to the customer.

Wild Buggy
Wild Buggy

Former operators Wet’n’Wild needed to remove staff co-drivers from their adventure buggy ride while ensuring that the ride was safe and customer behaviour was regulated.The adventure vehicles became Living ProductsTM when they were connected to a control system that automatically enforces safety regulations. The system manages vehicle speed in real time and maintains control using geo-fenced speed limits and built-in safety features, courtesy of Mystic Motion technology.

Budweiser Red Light
Budweiser Red Light

After losing major sponsorship of the NHL in Canada, Budweiser needed to interact with NHL fans and maintain their strong association with Canadian ice hockey.
Mystic Pants were recruited by Budweiser’s creative agencies to connect Budweiser Red Light devices across Canada. Each Red Light needed to provide real-time game notifications for every NHL team. Man caves, living rooms, and game night parties across Canada play host to a branded Budweiser Red Light with a five-minute pre-game reminder to “grab some Buds”.

We Play Well With Others

Partners, brands, agencies, friends, and teams we love working with.