Budweiser Red Light

Keeping hockey fans refreshed, with Budweiser


After losing major sponsorship of the NHL in Canada, Budweiser needed to interact with NHL fans and maintain their strong association with Canadian ice hockey.

Mystic Pants were recruited by Budweiser’s creative agencies to connect Budweiser Red Light devices across Canada. Each Red Light needed to provide real-time game notifications for every NHL team. Man caves, living rooms, and game night parties across Canada play host to a branded Budweiser Red Light with a five-minute pre-game reminder to “grab some Buds”.